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电信行业依托大数据识别客户住址的方法研究

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摘要 在电信行业,识别客户住址可以方便我们进行精准营销,如何识别客户的住址是一个非常重要的研究课题。通常利用客户通话基站去定位客户住址,然而基站覆盖范围较大,尤其周围有多个小区时,准确性很低。为了有效识别客户住址,就必须借助大数据进行模型,去进行识别。本文提出了一种借助大数据识别客户住址的方法,可以较为准确地识别出客户住址,进而可应用与市场营销中。
作者 张竞贤
出处 《通讯世界》 2020年第4期30-31,共2页 Telecom World
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