摘要
探讨广西农产品的发展现状及问题,分析短视频进行农产品品牌推广的可行性;结合广西农产品品牌建设的情况,提出从视频内容IP化、打造农产品代言人、优质UGC、网红与MCN机构合作及内容变现方式多样化5个方面对广西农产品进行品牌推广,提升广西农产品品牌影响力,增加农民增收。
Based on the current situation and problems of the development of agricultural products in Guangxi,this paper analyzes the feasibility of brand promotion of agricultural products by short video,and combined with the situation of brand construction of agricultural products in Guangxi,it puts forward five aspects of Guangxi:IP based video content,creating spokesperson of agricultural products,high-quality UGC,cooperation and assistance of net red and MCN institutions and diversification of content realization methods.The brand promotion of agricultural products will further enhance the influence of Guangxi's agricultural products brand and increase farmers'income.
作者
汪艺
朱艳君
陶蕊
WANG Yi;ZHU Yanjun(Guangxi University Xingjian College of Science and Liberal arts, Nanning 530005, China)
出处
《科技创业月刊》
2020年第1期152-155,共4页
Journal of Entrepreneurship in Science & Technology
基金
广西大学生创新创业训练计划项目“基于短视频的农产品品牌策划与推广研究”(201913638039)。
关键词
短视频
农产品品牌
品牌推广
short video
brand of agricultural products
brand promotion
