摘要
百度始终占据着中国搜索市场70%的份额,最新加入战局的字节跳动来势汹汹,搜索会让张一鸣摆脱对抖音的路径依赖吗?李彦宏又会怎样应对这场不能输的战争?搜索引擎的战争旷日持久,几乎可以串起一部中国互联网发展史。作为一门本质上围绕"流量+分发"展开的生意,从阿里、腾讯、360、搜狐、网易,直到今日的字节跳动,一旦建起流量蓄水池,互联网公司都会将目光投向搜索这个信息整合、分发、精准变现的利器。
The protracted war on search engines can almost set off a history of China’s Internet development.As a business that essentially revolves around"traffic+distribution",from Ali,Tencent,360,Sohu,and NetEase to Bytedance,once a traffic reservoir is built,Internet companies will take it as a sharp tool for integration,distribution,and precise monetization.After Google withdrew from China in 2010,Baidu has always occupied 70%of the Chinese search market.Under Baidu,for more than a decade,the rankings of search companies have continued to alternate.The latest addition to the battle is Bytedance.
出处
《中国企业家》
2020年第4期64-71,M0004,共9页
China Entrepreneur
