景德镇陶瓷文化创意产业投融资风险评价研究

Research on Investment and Financing Risk Assessment of Jingdezhen Ceramic Cultural Creative Industry

目前,投融资问题是制约景德镇陶瓷文化创意产业发展的瓶颈,这与产业投融资存在较大风险相关,因此,对景德镇陶瓷文化创意产业投融资风险的研究具有非常现实的意义。首先运用专家评分法对景德镇陶瓷文化创意产业相关风险进行分析和识别,进而构建产业投融资风险指标体系。然后,应用模糊综合评价法对各项风险进行量化评价,得出“信用风险,财务风险,政策风险和管理风险是景德镇陶瓷文化创意产业投融资活动需重点防范的风险”这一综合评价结果。最后,基于风险综合评价结果,提出景德镇陶瓷文化创意产业投融资风险的应对措施。

At present,the problem of investment and financing is the bottleneck restricting the development of Jingdezhen Ceramic Culture and Creative Industry,which is related to the risk of investment and financing.Therefore,the research on investment and financing risk of Jingdezhen Ceramic Cultural Creative Industry is of great practical significance.Firstly,the paper uses the expert scoring method to analyze and identify the related risks of Jingdezhen ceramic culture and creative industry,and then constructs the industry investment and financing risk index system.The fuzzy synthetic evaluation method is applied to quantify the risks,and the comprehensive evaluation result is that“credit risk,financial risk,policy risk and management risk are the key risks to be prevented in the investment and financing activities of Jingdezhen ceramic cultural and creative industries”.Finally,based on the results of comprehensive risk assessment,the Countermeasures of investment and financing risk of Jingdezhen ceramic culture creative industry are put forward.