论国产网络游戏中民族文化建设的重要性

On the Importance of National Culture Construction in Domestic Online Games

各国自主研发的网络游戏竞相争抢游戏市场,这种竞争不仅表现在游戏制作技术水平上,也表现在内容创新和设计所体现出来的文化软实力上。本文通过对国产网络游戏中民族文化建设的现状分析、民族化的内涵的梳理,论述了这二者对于促进国产网络游戏行业健康绿色发展的重要作用,只有注重游戏中的民族文化建设、提高网络游戏的文化价值,才能更好地争抢本土游戏市场乃至国际游戏市场。

The online games independently developed by countries compete for the game market. This kind of competition is not only the competition on the level of game production technology, but also the innovation of content and the competition of cultural soft power in design. Through the analysis of the status quo of national cultural construction in China’s online games and the connotation of nationalization, this paper discusses the important role of national culture construction in promoting the healthy and green development of domestic online games. The cultural value of online games can better compete for the local game market and even the international game market through paying attention to the construction and improvement of national culture in the games.