反转新闻的自媒体议程设置弊端及应对

The Shortcomings of the Agenda Setting of the We Media in the Reversal News and Their Countermeasures

反转新闻频频发生已经成为自媒体时代的一种新常态,自媒体“先发、再改、后纠偏”的反转新闻的议程设置现象,集中地体现了自媒体议程设置的特点:原发消息随意性大、情绪反转共鸣性强、议题多元热点性高。影响自媒体议程设置的主要因素是网民心理因素,在反转新闻中,尤以焦虑心理、宣泄心理、弱者心理以及围观心理表现居多,反转新闻的自媒体议程设置也因此呈现出新闻失实、情绪泛滥、视角狭隘、人际伤害等弊端。在自媒体平台以自媒体形态进行传播的传统媒体,应在自媒体平台发挥其主导作用,改变以往主要以新闻价值为因素构建议程设置及其议题的传统,转而以满足网民心理需求为因素构建议程设置,从而提高传统媒体在自媒体平台的议程设置的有效性,并以主动积极的态势影响自媒体议程设置,以达到优化自媒体议程设置的目的。

The frequent occurrence of reversal news has become a new normal in the we-media era.The agenda setting of the reversal news,in which we media first publishes,then modifies and finally rectifies the news,em bodies its characteristics,namely the higher randomness of the original news,the widespread resonance of emo tional inversion,and the hotter spots of multiple issues.The main factors affecting the agenda setting of the we media are the netizens’mentality.Particularly,anxiety,catharsis,sympathy and onlooking are the most frequent in the reversal news,leading to the false news,emotional overflow,narrow perspective,and interpersonal injury in the agenda setting of we media in this type of news.In order to improve the effectiveness of the traditional me dia in the agenda setting of the we media platform,the traditional media,which transmit in the form of we media after entering the we media platform,should play a leading role in changing the tradition that mainly exploits the news worthiness to construct the agenda setting and issues whereas turning to the construction of agenda setting by virtue of meeting the netizens’mental needs.Furthermore,it is suggested that the active and positive attitudes should be taken to affect the agenda setting of the we media to reach the purpose of its optimization.