服装外贸企业转型发展跨境电商战略研究--以宁波为例

Strategic Research on Transformation and Development of Cross-Border E-commerce for Garment Foreign Trade Enterprises--Take Ningbo as An Example

随着电子商务的快速发展和互联网的普及,跨境电商已成为传统外贸企业转型升级的重要选择。我国跨境电子商务发展迅速,交易平台不断创新,以宁波外贸服装企业为例,对跨境电子商务现状问题进行论述,得出优化物流系统和支付服务系统,培养高质量跨境电商人才是进一步促进跨境电商快速发展的保证。

With the rapid development of e-commerce and the popularity of the Internet, cross-border e-commerce has become an important choice for the transformation and upgrading of traditional foreign trade enterprises. This paper takes Ningbo foreign trade apparel enterprises as an example to discuss the current situation of cross-border e-commerce, and concludes that optimizing the logistics system and payment service system and cultivating highquality cross-border e-commerce merchants are the guarantees to further promote the rapid development of crossborder e-commerce.