互联网+背景下野生食用菌网络营销的途经分析

Path Analysis of Internet Marketing of Wild Edible Fungi under Internet Plus

野生食用菌以往的营销渠道范围较小,而这种模式已跟不上现代发展需求。互联网+的概念给予了野生食用菌营销模式改革的契机,通过对网络营销中野生食用菌的发展状况展开相关分析,重点阐述互联网+下常见的网络营销渠道,并以渠道为切入点,应用于野生食用菌营销中,由此构建野生食用菌网络营销模式。

In the past,the scope of edible fungi marketing channels was very small.This model has not kept up with the needs of the times in modern development.At this time,the emergence of the Internet plus concept gave the opportunity to reform the marketing model of wild edible fungi.Relevant analysis about the development situation of wild edible fungi internet marketing will be carried out,focusing on the common internet marketing channels under the internet plus,and using channels as the starting point,and applying them to the marketing of wild edible fungi,so as to construct a network marketing model of wild edible fungi.