去资本权力化的旅游目的地文化多样性研究

Cultural Diversity of Tourism Destination with Decentralization of Capital Power

旅游目的地建设中存在着权力资本化问题。这种权力隐藏在求大求新的建设规模之后,具有一定的隐蔽性,不利于旅游目的地文化多样性的呈现,阻碍了旅游者更好地获得深层次的旅游体验。在以往的研究中十分关注主客关系、开发商与当地居民的利益冲突,而唯独忽视了旅游者与开发经营商之间的权力关系,这与这种权力的隐蔽性与非经济性有关。旅游目的地的发展应更多地去除较为隐蔽的权力关系,努力地回避功利立场,以提高旅游者自由自在的精神愉悦感。对此,可通过增强目的地的文化多样性,丰富开发主体等措施,削减旅游开发中资本的权力意志,形成有结构的旅游接待设施,尽量避免一家独大的旅游开发方式,同时建立目的地社会的旅游协商机制,以决定目的地文化多样性发展方向。

The problem power capitalization in the construction of tourist destinations which is hidden behind the scale of seeking big and new achievement is harmful to the cultural diversity of tourist destinations,and prevents tourists from better experiencing profound pleasure of tourism.Past researches paid close attention to the relationship between the subjects and objects,the conflict of interest between developers and local residents,but ignored the power relationship between tourists and development operators,which was related to the hidden and non economic characteristics of this power capitalization.The development of tourism destination should remove the hidden power relations and try to avoid utilitarian position,so as to improve the free spiritual pleasure of tourists.In this regard,we can reduce the power and will of capital in tourism development,form structured tourism reception facilities,try to avoid monopoly of tourism development,and establish a tourism consultation mechanism in the destination society to determine the development direction of cultural diversity in the destination.