商战大赛训练大学生创新创业能力的方法与效果研究

On the method and effect of training college students’innovation and entrepreneurship ability in business-war competition:Based on the practice of building a business competition platform between the Marketing Department of Chongqing Three Gorges University and“Liangcaiduo Company”

商战大赛是集调研、策划、广告创意、微电影创作、销售为一体的综合性在校大学生团队竞赛。通过校企(重庆三峡学院营销系与重庆良材多网络科技有限公司)共建商科团队竞赛平台开展商战大赛,竞赛过程实行全程双导师制,对学生进行赛前理论训练、赛中实践训练、赛后商战精英训练和人才服务,可以有效提升学生的学习积极性,增强学生的专业理论功底和实践应用能力。在比赛中,参赛学生能够深切感受残酷的商业竞争,认识自己能力的不足之处,体验到挫败感,从而培养学生快速学习、坚忍不拔、理解商业架构的创新创业核心能力,为未来的创新创业做好准备。

The business-war competition is a comprehensive college student team competition which integrates research,planning,advertising creativity,micro film creation and sales.Through the business-war competition carried out by the business team platform built jointly by the school-enterprise(Marketing Department of Chongqing Three Gorges University and Chongqing Liangcaiduo Network Technology Co.,Ltd.),the competition process implements the whole process of double tutor system,and carries out theoretical training before competition,practical training during competition,business elite training and talent service for students after competition,which can effectively improve students'learning enthusiasm and enhance students'professional theory foundation and practical application ability.In the competition,the participating students can acutely feel the cruelty of business competition,recognize their lack of ability and experience the sense of frustration,so as to cultivate the core ability of innovation and entrepreneurship of students'fast learning,perseverance and understanding of business architecture,and get well prepared for their future innovation and entrepreneurship.