体验式消费语境下的骑楼商业街空间设计探究——以上下九为例

Analysis on Space Design of Arcade Commercial Street Based on the Context of Experienced Consumption--A Case of Shangxiajiu

在如今的碎片化时代背景下,服务经济正悄然完成向体验式经济的转型,商业活动更加注重以体验消费为目的。骑楼,是岭南地区最具代表性的建筑形式之一;在广州,每一条骑楼街都在诉说着一个沧桑变幻的历史故事,其不仅仅能作为商品消费的场所,还可以作为城市历史风貌和多元民俗文化的集中展示地,成为供当代社会体验的商品。本文以广州最具代表性的骑楼街之一--上下九为例,从骑楼街空间尺度入手,对上下九步行街空间的体验营造及人群的行为模式进行分析与总结,从体验式消费的视角提出具有指导意义的空间优化策略,为骑楼街适应如今社会需求、更好地为延续和发扬这一传统建筑形式提供一些借鉴。

Under the background of today’s fragmentation era,service economy is quietly completing the transformation to experiencebased economy,and business activities pay more attention to experiential consumption.Arcade is one of the most representative architectural forms in Lingnan area.In Guangzhou,every arcade tells a vicissitudes of historical stories,which can not only be used as a place for commodity consumption,but also as a place for the centralized display of urban historical features and diverse folk cultures.It can also become a product for contemporary social experience.Taking Shangjiu,one of the most representative arcade streets in Guangzhou,as an example,starting from the characteristics of arcade street space,this paper analyses and summarizes the experience construction of Shangjiu pedestrian street space and the behavior mode of the crowd,and puts forward the space optimization strategy with guiding significance from the perspective of experiential consumption,so as to adapt the arcade street to the needs of today’s society.It is hoped that this traditional architectural form can be better extended and developed to provide some reference.