“匿名作家计划”与当代文学新人推介模式的转向

The Anonymous Writer Project and the Transformation of the New Writer Promotion Mode in Contemporary Literature

21世纪以来,文学作品的商品化成为不可遏制的趋势,当代文学的生产机制也在延续着90年代以降市场化的道路,并不断进行着升级和完善。2018年5月,由杂志书《鲤》及多家出版传媒机构联合主办的"匿名作家计划"活动正式启动。作为一个集多方意志的综合性、多元化的文学活动,"匿名作家计划"不仅是《鲤》十周年改版与张悦然个人坚守、蜕变的体现,还为当代文学新人推介模式由"期刊推介"到"评奖推介"的转向以及严肃文学的生存之路提供了全新的经验。

Since 21 st century, the commercialization of literary works has become an irresistible trend. And the production mechanism of contemporary literature has been continuously upgraded and improved in the process of the decline of marketization in the 1990 s. In May 2018, the anonymous writer project was officially launched, which was co-sponsored by Carp Magazine and several publishing and media organizations. As a set of comprehensive and diversified literary activities of will, the anonymous writer project is not only a Carp revision on its 10 th anniversary and the embodiment of personal persistence and transformation of Zhang Yueran, but also a transformation of contemporary literature’s new promotion mode from "journal recommendation" to "awards promotion", which offers a new experience for the survival of serious literature.