利他偏好下的三级供应链定价与收益研究

Research on the Price and Revenue of Three Stage Supply Chain Under Altruistic Preferences

针对供应链主体的“非完全经济人”问题,引入利他偏好理论,研究了随机市场需求下三级供应链协调问题,采用Kohler的多人社会偏好模型,将利他偏好引入至三级供应链中,采用模型分析和数值仿真分析了供应链主体的利他偏好对商品的批发价、期望收益以及供应链整体效率的影响.研究结果表明:当供应商的利他偏好程度越大时,供应链产品的价格越低,并且处在领导地位的企业的利他偏好程度越高,供应链整体收益越高;而当跟随企业的利他偏好程度越高时,供应链的整体收益越低.

Considering the problem of incomplete economic person in supply chain management,the theory of altruistic preferences is introduced to discuss the coordination of three-stage supply chain under the demand of stochastic market.The Kohler’s multi-player social preference model was applied as altruistic preferences in three-stage supply chain to study.Numerical analysis was used to analyze the impact of altruistic preferences on trade price,expected revenue and the overall efficiency of supply chain.The research found that the higher altruistic preferences of supplier,the lower price of supply chain,and the overall revenue of the supply chain increases with the higher altruistic preferences of the leading enterprise,however,the overall revenue of supply chain will decrease with the following enterprise’s higher altruistic preferences,which can offer guidance for the optimization of enterprise’s supply chain management.