媒介形态变迁与网络亚文化社群演进——以钟汉良粉丝社群为例

Media Form Change and Evolution of Online Fan Community:Taking the Wallace Chung Fan Community as an Example

被寄予“连接一切”的互联网在中国发展的具体时期又有着较大的差别,这种差别深深烙印在因互联网而兴起的众多虚拟社群,作为亚文化代表的粉丝社群也不例外。通过对港台明星钟汉良的粉丝社群的参与式观察及对粉丝的深度访谈,发现从天涯社区、百度贴吧到当下的微博,在媒介形态的变迁之中,粉丝社群大致经历了从“精英”走向“大众”、从深度走向碎片,从中心化走向开放弥散、从“散粉”到紧密的组织再到相对松散的演进。在动态的演进中,流动的粉丝社群在不同媒介形态之间的变迁并非完全互斥,而是存在复活、逆转等演进关系。粉丝社群与不同媒介形态之间的互动也并非简单的抵抗/合作关系,而是存在一个“协商的空间”。

The internet that was placed on“connecting everything”has a big difference in the specific period of development in China.This difference is deeply imprinted on the many virtual communities that have emerged from the internet.The fan community as a subculture representative is no exception.Through the participatory observation of the fan community of WallaceChung and selecting some in-depth interviews with some fans,the paper found that from the Tianya community,Baidu Tieba to the current Weibo,in the media form of change,the fan community has experienced“elite”moves toward“mass”,from“depth”to“fragmentation”,from“centralization”to“open and dispersion”,from“individual”to“tight organization”and to“relatively loose”evolution.In the dynamic evolution,the changes of the mobile fan community in different media forms are not completely mutually exclusive,but there are evolutionary relationships such as resurrection and reversal.At the same time,the interaction between the fan community and different media forms is not a simple resistance/cooperation,but a“space of negotiation”.