7Luuk Lagerwerf, "Irony and Sarcasm in Advertisements: Effects of Relevant Inappropriateness", Journal of Pragmatic.s, Vol. 39, Issue 10(October 2007), pp. 1702-21.
8Linch Hutchen, Irony's Edge." The Theory and Politics of lrony, London and New York: Routledge, 1995, p. 67.
9Paul de Man, "The Concept of Irony", in Blindness and Insight: Essays in the Rhetoric of Contemporary Oiticism, Minneapolis: University of Minnesota Press, 1983.
