数字经济战略格局下英国创意产业的融合发展与转型

Integrated Development and Transformation of UK’s Innovation Industry in the Context of Digital Economy Strategy

数字技术的不断升级将全球置于持续演进扩张的数字经济环境中,英国政府积极作出反应,实施数字经济战略布局,推动创意产业与数字技术融合形成全新的"Createch"产业模式。英国数字战略制定重点从基础设施建设为重向以产业应用为重、以产品和技术为重向以人为本为重转变,并且创意产业的数字化从需求侧和供给侧两方面推进。在数字经济战略下,英国创意产业整体增长显著,数字融合引领创意产业中的子产业发展,数字技术的无缝渗透促进了创意产业的版权投入和产出规模。根据创意产业增加值、贸易值和就业率等相关数据分析,在数字经济政策推动下,英国创意产业出现转型趋势:数字技术融合的创意子产业发展迅猛,推动了产业结构优化;数字融合促进了传统产业业态升级和新产业业态增长;"tech+产业"集群式发展推动了产业布局优化;需求侧与供给侧并举则进一步提升了以人为本的数字化应用。

The continuous upgrade of digital technology has brought the whole world into an ever-expanding digital economy. British government has made proactive response by implementing the strategy of digital economy and promoting the integration of innovation industry and digital technology to form a new "Createch" industrial model. The focus of UK’s digital strategy has shifted from infrastructure construction to industrial application, and from being product-and technology-oriented to being people-oriented, and innovation industry has been digitalized from both the demand and supply sides. With the digital economy strategy, the overall Britain’s innovation industry has achieved remarkable growth. Digital integration leads the development of the sub-industries in innovation industry, and the seamless penetration of digital technology has enhanced copyright input and output of the innovation industry.According to the analysis of the value added, trade value and employment rate of the innovation industry, driven by digital economy policy, UK’s innovation industry is undergoing transition. The sub-industries of innovation industry integrated with digital technology develop rapidly, pushing the optimization of industrial structure. Digital integration has elevated the upgrade of traditional industries and the growth of new industries. The clustered development of "tech+industry" promotes the optimization of industry layout. Both the demand side and the supply side further enhance people-oriented digital application.