数字文化产业:一种乡村经济振兴的产业模式与路径

Digital Culture Industry: An Industrial Mode and Path for Rural Economic Revitalization

数字化是乡村经济发展的新阶段与新方向,可以加快乡村经济信息化转型,助力乡村精准化脱贫攻坚,开启城乡经济融合新局面,催生新兴的乡村产业形态。数字乡村的建设可以快速弥补乡村文化产业发展的技术短板,并与乡村经济产生积极的融合趋势:在技术方面,数字媒介为乡村文化振兴提供了新支撑;在人才方面,新型职业队伍的数字文化知识和素养不断提高;在资本方面,社会资本加速向农业农村流动;在需求方面,乡村数字文化消费呈现爆发趋势。数字文化产业既可以直接纳入现代乡村经济体系,成为一种可拓展的新产业类型;也可以视为城乡融合和产业融合的转换器,带动乡村其他经济领域发展。基于乡村生态的"数字内容+传播"模式以数字内容作为传播媒介,可以拓宽乡村经济增长渠道;基于乡村文化的"数字创意+产品"模式以数字创意激活文化元素,可以丰富乡村文化产品供给;基于乡村资源的"数字平台+文旅"模式以数字平台驱动业态创新,可以开拓乡村线上文旅;基于乡村主体的"数字工具+创客"模式以数字工具拓宽创新思路,可以激发创客群体在乡村经济中的活力。

Digitalization is a new stage and new direction for the development of rural economy. It can accelerate the information-based transformation of rural economy, help rural areas make better use of their poverty alleviation resources and take targeted measures to ensure that assistance reaches poverty-stricken villages and households, turn a new page of urban-rural economic integration, and promote emerging rural industries. The construction of digital villages can quickly make up for the technological deficiency in the development of rural cultural industry, and bring about positive integration with rural economy. In terms of technology, digital media provides new support for rural cultural revitalization. In terms of talents, the cultural quality and digital literacy of new professional teams has been continuously improved. In terms of capital, social capital moves more quickly to agriculture and rural areas. In terms of demand, rural digital cultural consumption shows an explosive growth. Digital culture industry can be directly incorporated into the modern rural economic system and become a new type of industry with huge potential of development. It can also be regarded as a converter of urban-rural integration and industrial integration to advance the development of other rural economic are as. The "digital content +communication" mode based on rural ecology uses digital content as a communication medium to expand rural economic growth channels. The "digital creativity+product"mode based on rural culture activates cultural elements with digital creativity, which can enrich the supply of rural cultural products. The "digital platform +cultural tourism" mode based on rural resources uses the digital platform to drive business innovation, which can open up online cultural tourism. The "digital tool+maker" mode based on rural subjects brings more innovation ideas with digital tools, which can stimulate makers to engage more actively in rural economy.