交易成本对农户无公害种植技术采纳行为的影响——基于383户赣南脐橙种植户的调查数据

Analysis of the Influence of Transaction Cost on Farmers'Selection Behavior of Pollution-free Planting Technology——Based on Survey Data of 383 Farmers of Gannan Navel Orange

在交易成本理论范式下,利用383户赣南脐橙种植户的调查数据,运用二元Logistic模型,分析了农户对赣南脐橙无公害种植技术的选择行为及其影响因素。结果显示:种植时间、果农协会会员身份、对无公害种植技术的关注程度,是否签订技术推广合同以及后续跟踪服务,对农户的无公害种植技术选择行为表现出明显的促进效应;农户与农业技术推广人员在相关问题上的认知差异,则抑制了农户对该技术的选择。因此建议地方政府采取加快信息基础设施建设、完善系统化技术培训机制、签订合同及确保后续服务等措施,降低农户无公害种植技术选择中的交易成本,推动无公害种植技术在赣南脐橙生产中的广泛运用。

Under the paradigm of transaction cost theory,using the survey data of 383 Farmers of Gannan navel orange,the binary Logistic model was used to analyze the farmers'selection behavior and its influencing factors on the pollution-free planting techniques of Gannan navel orange.The research results showed that planting time,membership of fruit farmers’association,attention to pollution-free planting technology,whether to sign technology promotion contracts and follow-up tracking services have shown obvious promotion effects on farmers'selection behavior of pollution-free planting technology.The cognitive differences between farmers and agricultural technology promotion staff on related issues have inhibited farmers'selection of the technology.Therefore,it is recommended that the local government take measures such as accelerating the construction of information infrastructure,improving systematic technical training mechanism,signing contracts and ensuring follow-up services,etc.,to reduce transaction costs in the selection of pollution-free planting techniques for farmers and promote the wide application of pollution-free planting technology in the production of Gannan navel orange.