太极拳产业中的管理研究

An Analysis of the Management of Tai Chi Industry

太极拳乃中国武术之精粹,是极具鲜明中华民族特色的文化符号.但作为一种产业,太极拳还存在着巨大的市场发展空间,如何在当今经济全球化背景下更好地发展太极拳产业,走可持续发展的道路,目前的研究还相对薄弱。作为太极拳中最重要的教学环节,教练资源的强大才是真正提高太极拳质量的根本,也是太极拳永葆青春的关键。研究好教练团队、教学以及管理,对于我们发展太极拳产业具有重大的意义。

Tai Chi is the essence of Chinese martial arts and an extremely distinctive cultural symbol of China.However,as an industry,Tai Chi has a vast space for market development.In view of how to better develop the Tai Chi industry under the background of economic globalization and take the road of sustainable development,the current research is still relatively insufficient.As the most important teaching link in Tai Chi,powerful coach resources are the base of its high quality and the key to its long prosperity.Sufficient research on the coach team,teaching and management is of great significance to the development of Tai Chi industry.