以“微”博“大”--习近平互联网思维视域下的思想政治理论宣传教育新追求

Xi Jinping's New Pursuit of Publicity and Education in Ideological and Political Theories from the Perspective of Internet Thinking

微信、微博等自媒体为代表的移动微传播,正成为大众信息交流的主要途径。学校的思想政治理论宣传教育必须借助微传播这一现代民众惯用而喜爱的传播渠道,以习近平“借助移动传播,牢牢占据舆论引导、思想引领、文化传承、服务人民的传播制高点”的思想为引领,紧紧围绕思政目标,发挥微传播全员、全息、全效、全程的影响优势,挖掘微资源、制作微课程、发布微理论、组织微论坛,倡导全民思政微主体,主动将微传播建成学生坚定党的路线方针的重要依托,借力微传播构建“虚拟和现实、主体和受众、课内和课外”“三融合”的学校大思政格局,努力取得学校思政宣教以“微”博“大”的良好效果。

We media,represented by Wechat and microblog,is becoming the main way of mass information exchange.The publicity and education of ideological and political theories in schools must rely on the dissemination channels of the micro propagation,a modern popular custom,to excavate micro resources,create micro courses,publish micro theories,organize micro forums,and advocate the micro subject of China's ideological and political education with the guidance of Xi Jinping's idea of“using the mobile communication for public opinion guidance,ideological guidance,cultural heritage and people service”.We should propagate Xi Jinping's socialist ideology with Chinese characteristics in the new era,uphold the socialist core values and consolidate the common ideological foundation of the party and the whole people's unity.Micro communication should become an important support for the students to strengthen the party's policy.We should build a school ideological and political pattern with“virtual-reality integration”,“subject-audience integration”and“in-class and off-class integration”with micro communication,and strive to achieve a good effect of ideological and political education through“micro”communication.