问题导向法在工商管理专业必修课教学中的应用--以《市场调研》课程为例

Application of the Problem-oriented Method in the Compulsory Course Teaching of Business Administration Specialty--Taking the Course of Market Research as an Example

针对当前考研热潮下工商管理专业非考研课程教学效果不佳的问题,将问题导向教学法引入工商管理专业必修课教学中。以市场调研课程为例,在阐述工商管理专业培养目标、归纳问题导向教学模式理论依据的基础上,总结了问题导向教学模式中重要环节--问题的设计部分所必须考虑的因素,对问题导向教学模式在市场调研课程教学中的实施进行了探讨。

In view of the problem of poor teaching effect of non-postgraduate entrance examination courses of business administration major in the current postgraduate entrance examination craze, this paper introduces the problem-oriented teaching method into the compulsory course teaching of business administration specialty,taking the course of Market Research as an example.On the basis of the training goal of business administration specialty and the theoretical basis of problem-oriented teaching mode,this paper sums up factors that must be considered in the design part of the problem-oriented teaching mode,and probes into the implementation of the problem-oriented teaching mode in the course of Market Research.