社交媒体时代教师网红化现象探究

Social Media Teachers to Become Internet Celebrities Active Internet Celebrities Normal Internet celebrities

在互联网的蓬勃发展下,社交媒体时代信息爆发出巨大的能量,不仅制造出人们关注的热点话题,更是打造了一批热门人物。在这其中,网红无疑是社交媒体时代最直接的产物,网红经济发展至今渗入到各行各业,具有时代背景和社会意义的多类原因推动网红教师的出现。教师网红化的渐进发展历程和社会影响,对网红经济或教育行业提出了新的问题,随之而来是迎接治理的新挑战。文章通过内容分析的方法对教师网红化现象的发展现状、产生原因等进行探究,希望有对教师网红化现象治理的可行思考。

With the rapid development of the Internet,the era of social media is in progress.Hot topics and even popular people's pursuit in the society show the tremendous power of the network.Among them,online red is undoubtedly the most direct product of the social media era.The development of online Red economy has penetrated into all walks of life.There are many reasons with the background of the times and social significance to promote the emergence of online red teachers.The gradual development process and social impact of teachers'net bonus have raised new problems in the net bonus economy or the education industry,which is accompanied by new challenges in governance.This paper explores the current situation and causes,hoping to have a feasible thinking on the governance of teachers'online redundancy phenomenon.