新冠肺炎疫情背景下的国家形象危机及其应对策略

Solutions for National Image Crisis in the Context of COVID-19 Pandemic

国家形象作为文化软实力,对提高国际地位和国际影响力发挥着重要作用。当今国际形势下,国家形象危机严重损害国家的国际地位和影响力,成为各国对外战略必须面对的挑战之一。我国在抗击新冠肺炎疫情过程中,受到西方媒体和政要的恶意攻击和诋毁,造成国家形象危机。面对危机分析原因,采取有效措施及时化解危机,对维护国家利益起着至关重要的作用。

National image,as a cultural soft power,plays an important role in improving international status and influence.In today’s world,national image crisis could seriously damage a country’s international status and influence,and has become one of the challenges that every country must face in their foreign strategies.In the process of fighting COVID-19,China has been maliciously attacked and defamed by Western media and political figures,resulting in a national image crisis.Facing the crisis,analyzing the causes and taking effective measures to resolve the crisis in a timely manner play a vital role in safeguarding national interests.