1998-2018年国内旅游市场研究热点与趋势——基于CiteSpace知识图谱分析

Research Hotspot and Trend of Domestic Tourism Market from 1998 to 2018——Analysis of Knowledge Mapping Based on CiteSpace

借助CiteSpace软件,选取中国学术期刊网络出版总库(简称CAJD)的CSSCI来源期刊,对1998-2018年间国内旅游市场研究文献分析发现,从科研合作网络上看,虽然旅游市场取得了丰硕的成果,但核心作者之间仍未形成紧密的学术团队,研究机构之间的合作力度不大。从研究内容上看,研究主题多元化;以时空结构研究为主;研究重点突出,政策导向明显;研究重点转向明显。整体来说旅游市场研究表现为经济导向和政治导向两条线并行。建议今后加强对旅游市场的理论研究;继续做好旅游市场细分,选定目标市场并进一步积极开展旅游宣传促销活动;注重与地理学、心理学和市场学等学科的交叉融合,加强信息技术手段的应用以及机构之间的沟通合作。

With the aid of CiteSpace software,the authors select the researches that focus on domestic tourism market from the CSSCI source journals between 1998 and 2018 in China academic journal network(CAJD).They found that from the view of scientific research cooperation network,although the tourism market has achieved fruitful results,close academic team between the core authors has not been formed and cooperation be?tween research institutions is not frequent.From the perspective of research content,firstly,the research theme is diversified and is featured by the study of space-time structure.Secondly,the research focus is outstanding and has shifted significantly,and the policy orientation is obvious.On the whole,the study of tourism market shows two parallel lines of economic orientation and political orientation.In the future,it is necessary to strengthen the theoretical research on tourism market.The segmentation of the tourism market should be devel?oped.And we should select target markets and further launch tourism promotion activities,focus on the interdisciplinary integration with geography,psychology and marketing and strengthen the application of information technology tools,as well as communication and cooperation among institutions.