修辞学视角下新闻语言的叙事研究

Narrative Study of News Language from the Perspective of Rhetoric

新闻语言是典型的叙事文本,为了收到最佳的传播效果,增强信息的可接受性,经常需要使用策略性的叙事手段,诸如新闻标题的表意化、“新闻背景”等副文本的使用、语篇结构的定型化、行业语的通俗化和修辞格的综合使用等。上述手段的应用对于实现语篇目的有很大的促进作用。

News language is the typical narrative text.In order to achieve the best communication effect and increase the acceptability of information some of the strategic means of narrative will be used,such as implication of news headlines,paratext as the background of news,formalized text structure,popularization of jargon and comprehensive use of figures of speech etc.The application of the above means would be helpful for the realization of the aim of the text.