新时代赣南红色文化传播价值和路径思考

On the Value and Path of Red Culture Communication in Gannan in the New Era

新时代深入探求赣南红色文化传播路径,是对利用好赣南红色文化资源,发扬好赣南红色文化传统,继承好赣南红色文化基因的深入思考和生动实践,具有重要的政治价值、经济价值、文化价值和社会价值。分析当前赣南红色文化资源传播面临的困惑,提出从政治传播、文化传播、营销传播等路径创新赣南红色文化传播策略。

In the new era,the exploration of the communication path of Gannan red culture is to make good use of Gannan red culture resources,carry forward Gannan red culture tradition and inherit Gannan red culture gene.It has important political,economic,cultural and social value.This paper analyzes the difficulties of red cultural resources communication in Gannan at present,and puts forward the strategies of innovating the red cultural communication in Gannan from political communication,cultural communication,marketing communication and other paths.