新媒体时代高校网络舆情管理机制研究

Research on the Management Mechanism of Network Public Opinion in Colleges and Universities in the New Media era

结合新媒体时代高校网络舆情的发展及特点,提出新媒体时代高校网络舆情管理机制,包括管理原则和管理作风。要在技术上增加投入,通过网络管理中心的有效管理,预防和减少负面网络舆情的发生,并建立监测、预防、分析、引导、处置的系统化网络舆情管理机制。

Based on the development and characteristics of network public opinion in colleges and universities in the new media era,this paper puts forward the management mechanism of network public opinion in colleges and universities in the new media era,including the management principles and management style.It is necessary to increase investment in technology,prevent and reduce the occurrence of negative network public opinion through the effective management of network management center,and establish a systematic network public opinion for monitoring,prevention,analysis,guidance and disposal emotion management mechanism.