网络交易中恶意投诉行为的法律规制

The Legal Regulation of Malicious Complaint in Network Transaction

近年来,电商平台的知识产权恶意投诉呈明显上升趋势且形式多样,严重扰乱了正常的市场经济秩序。通过采集大量数据,发现目前关于恶意投诉的概念界定及法律适用方面仍存争议。通过查阅大量文献及案例裁判,对电商平台的知识产权恶意投诉的概念进行了初步的界定,并且在比较、分析关涉该行为的6部法律的具体条款后,得出该投诉行为是对被诉商家商誉的诋毁,可归入到商业诋毁的规制范畴。此外,通过明确合格有效的“通知+删除”规则,完善电商平台的投诉流程及对《反不正当竞争法》的规制性调整,以形成打击恶意投诉者的有效网络。

In recent years,the malicious complaints of intellectual property rights of e-commerce platforms have shown a clear upward trend and various forms,which have seriously disrupted the normal market economic order.Through the collection of a large amount of data,it is found that the current definition of malicious complaints and the application of laws are still controversial.After consulting a large amount of literature and the results of case judgments,the concept of malicious complaints about intellectual property rights on the e-commerce platform was defined,and after comparing and analyzing the specific provisions of the six laws related to this behavior,it was concluded that the complaint behavior was correct.The slander of the goodwill of the respondent business can be included in the regulation of business slander.In addition,through the clear and effective"notification+deletion"rules,improving the complaint process of the e-commerce platform and creative adjustments to the"Anti-Unfair Competition Law",to form an effective network to combat malicious complainants.