融媒体运用于社会工作传播的路径研究

Research on the Path of Integrating Media into Social Work Communication

以江苏财经广播《暖心同行》节目为素材,分析了融媒体对社会工作的传播优势和困境,并提出融媒体作用于社会工作传播的三个路径:新媒体与传统媒体的联动、社会工作者主动出击和政府对社会工作传播的支持等,以期推动融媒体对社会工作影响力和认知度的提升。

This article analyzes the communication advantages and dilemmas of the media on social work with the"Financial Hearts"program of Jiangsu Financial Broadcasting,and proposes three paths of mediation to social work communication:the linkage between new media and traditional media,society workers take the initiative to attack and the government's support for social work dissemination,in order to promote the influence and understanding of social media on social work.