乡村振兴时代背景下非遗传播创新路径研究——基于福州市永泰县的调研分析

Research on the Innovative Path of Non-legacy Communication under the Background of Rural Revitalization——Based on the Investigation and Analysis of Yongtai County,Fuzhou City

非物质文化遗产,是推动乡村振兴事业的文化支撑与价值引领。在新的时代背景下,创新非遗文化传播的路径,对乡村振兴事业的发展具有重要的政治价值、经济价值与文化价值。以永泰县非物质文化遗产为研究对象,对其传承发展现状及存在的问题进行问卷调查及实地调研,并从传播主体、传播内容、传播渠道等维度进行了深入分析,探索并提出永泰县在乡村振兴战略实施中非遗传播的突破与创新路径。

Intangible cultural heritage is the cultural support and value guiding for promoting rural revitalization.In the new era,the path of innovative and non-legacy cultural communication has important political,economic and cultural values for the development of rural revitalization.This article takes Yongtai County’s intangible cultural heritage as the research object,conducts questionnaire surveys and field surveys on the status and problems of its inheritance and development.It also conducts an in-depth analysis from the dimensions of communication subject,communication content,and communication channels,then explores and puts forward breakthroughs and innovation paths for the communication of non-legacy in the implementation of the rural revitalization strategy in Yongtai County.