运营商产品资费演进趋势研究

Research on the Evolution Trend of Product Tariffs

随着政策监管、技术创新和产业链变化的影响,国内运营商根据自身情况采取了不同的竞争策略,从三个方面制定了战略转型方向,践行数字化转型之路,针对用户价值不同来进行网络限速措施。根据先行运营商的5G策略分析,5G将改变传统收费模式,由服务差异化引发收费模式多样化。分别从基础业务、流量经营、融合业务和物联网四个方面提出了对运营商的借鉴。

With the influence of policy supervision,technological innovation and industrial chain changes,according to their own situations,domestic operators have adopted different competition strategies and have formulated strategic transformation directions from three aspects,practicing the road of digital transformation,and focusing on user value differentiation.According to the 5G strategy of the first operator,network speed limit measures,5G will change the traditional charging mode,and the service differentiation will lead to diversification of the charging mode.This paper puts forward the reference to operators from four aspects of basic business,traffic management,convergence service and Internet of Things.