新媒体时代电视节目编辑制作方法探究

随着信息网络的不断发展,社会进入了新媒体时代。越来越多新奇迷人和引人入胜的小视频通过各种手机APP传送给受众,人们能够选择观看的视频越来越多。传统的电视节目创新步伐落后,交互意识不足,缺乏吸引力,收视份额在新媒体时代中逐渐被蚕食,收视率日趋下降。为提升电视节目的收视率和观众的喜爱度,电视节目必须提高质量,这样才能够在日益在激烈的市场竞争中胜出。本文将分析新媒体时代电视节目面临的挑战和电视节目编辑制作的方法。

with the continuous development of information network,the society has entered the new media era.More and more new and fascinating videos are delivered to the audience through various mobile apps,and people can choose to watch more and more videos.Traditional TV programs lag behind in innovation,lack of interaction awareness,and lack of attraction.The audience share is gradually eroded in the new media era,and the audience rating is gradually declining.In order to improve the TV program's rating and the audience's liking,the TV program must improve the quality,so as to be able to win in the increasingly fierce market competition.This paper will analyze the challenges faced by TV programs in the new media era and the methods of TV program editing and production.