新媒体对马克思主义哲学大众化的推进研究

Research on the New Media’s Promotion of the Popularization of Marxist Philosophy

新媒体的出现为马克思主义哲学的大众化传播创造出新的手段与契机,在新媒体的推进下,马克思主义哲学的大众化传播既有成效,又存在一定程度的局限。因此,在大众化传播中,必须坚守马克思主义哲学思想的真理本质和时代性发展需求,发挥新媒体在信息传播方面的多元化优势,并避免过分依赖新媒体所导致的庸俗化与碎片化倾向,促进马克思主义哲学更好地适应复杂多变的传媒生态。文章主要从成效和局限两个方面对新媒体在马克思主义哲学大众化传播中的应用做出分析,并且从新媒体传播的技术、内容、方式三个维度对新媒体视域下的大众化传播策略进行详细论述。

The emergence of new media has created new methods and opportunities for the popularization of Marxist philosophy. With the promotion of new media,the popularization of Marxist philosophy has both effectiveness and limitations. In mass communication,we must adhere to the truth nature of Marxist philosophical thoughts and the needs of the development of the times,give play to the diversified advantages of new media in information dissemination,and avoid vulgarization and fragmentation caused by excessive reliance on new media. The philosophy of doctrine is better adapted to the complex and changing media ecology. This article mainly analyzes the application of new media in the popularization of Marxist philosophy from the aspects of effectiveness and limitations,and details the mass communication strategies in the perspective of new media from the three dimensions,namely technology,content and method of new media communication.