我国数字创意技术发展现状与展望

Development Status and Prospects of Digital Creative Technology in China

数字创意产业作为国家"十三五"规划确定的战略性新兴产业之一,以全球数字化和网络化为背景,以文化创意、内容生产、版权利用为发展核心,通过融合渗透带动周边产业集群的发展。相关产业发展壮大的基础性支撑在于数字创意技术与创新设计,而这又是我国产业发展的薄弱环节,且面临未来发展路径的缺失状态。本文结合产业数据调研结果,系统梳理了我国数字创意技术中的使能技术、应用技术和终端设备技术的发展现状,总结了超高清视频、三维声、虚拟现实/增强现实(VR/AR)、数字内容生产和创新设计软件等具体方向存在的问题与短板。研究表明,设立数字创意技术国家科技重大专项,建设数字创意技术国家工程研究中心,提高数字创意技术人才培养质量,积极参与国际合作并扩大中国文化的影响力,将有力推动我国数字创意技术的中长期发展。

As one of the strategic emerging industries identified in the 13th Five-Year Plan of China, digital creative industry lives in the digital and networked era;it focuses on culture, content, and copyright, and drives the development of surrounding industries through integration and penetration. The key to developing the digital creative industry is digital creative technology and creative design, where, however, China has weaknesses and does not have a clear development path. In this paper, by analyzing industry data, we systematically describe the current development status of digital creative technology in China, including enabling technology, application technology, and end-user device technology, and summarize the problems and weaknesses of China in ultra-high definition(UHD) video, 3D audio, virtual/augmented reality, and software for digital content generation and creative design. Our investigation suggests that it will promote the development of China’s digital creative technology by:(1) establishing national science and technology key projects and national engineering research centers on digital creative technology,(2) improving the quality of talents on digital creative technology, and(3) actively participating international cooperation and increasing the influence of Chinese culture.