义乌市“异国风情街”阿拉伯语景观调查研究

Research on Functions of Arabic Landscape of"Exotic Street"in Yiwu City

考察浙江义乌市阿拉伯移民主要聚居区"异国风情街"阿拉伯语景观使用现状,并深入探究不同群体对该地阿拉伯语景观的认知。研究结果显示:阿拉伯语作为强势外来语在该地公共空间具有较强的活力,但阿拉伯语景观对不同群体的意义和发挥的功能并不一致。对阿拉伯群体来说,阿拉伯语景观是获取信息、争取语言权利和凸显民族身份的重要工具;对顾客为阿拉伯群体的中国商人来说,阿拉伯语是迎合目标顾客的语言偏好、获得经济利益的重要手段;对于游客群体来说,阿拉伯语景观主要在旅游场景中承担异域文化的象征符号,是增进旅游体验的重要因素;对城市规划部门来说,阿拉伯语景观是打造城市形象和促进地区经济发展的重要卖点。

This paper investigates the current situation of Arabic landscape of"exotic Street"in the main settlement area of Arab immigrants in Yiwu City,Zhejiang Province,and probes into the cognition of different groups to the Arabic landscape.The results show that though Arabic,as a strong loanword,has a strong vitality in the public space,the meaning and function of Arabic landscape to different groups are not the same.For Arab groups,Arabic landscape is an important tool to obtain information,fight for language rights and highlight national identity;for Chinese businessmen whose customers are Arab groups,Arabic is an important means to cater to the language preference of the target customers and obtain economic benefits;for tourist groups,Arabic landscape is mainly in tourism scenes As a symbol of foreign culture,it is an important factor to enhance the tourism experience;as for the urban planning department,Arabic landscape is an important selling point to build the city image and promote the regional economic development.