丽江乡村旅游发展方式探索

Exploration of Lijiang Rural Tourism Development Mode

指出了丽江是一个多民族聚居的地区,民族文化绚烂多姿,纳西族、摩梭人、傈僳族等各具特色的饮食、民族服饰、民俗活动、传统节日等都是丰富的乡村旅游资源。但是,目前丽江乡村旅游总体还存在发展不平衡、旅游产品单一、商业化严重等问题,乡村旅游发展处在亚健康状态。通过分析丽江乡村旅游现状存在问题,结合游客参与周边乡村旅游意愿,乡村旅游发展的新业态,探索性地提出了一些新的发展思路和发展方式。

For Lijiang tourism,the ancient city of Dayan and the ancient town of Shuhe can be said to be examples of successful development of rural tourism in China.Lijiang is a multi-ethnic area with a rich ethnic culture.Naxi,Mosuo,Dai and other unique foods,national costumes,folk activities and traditional festivals are all rich rural tourism resources.However,currently there are still problems in Lijiang's rural tourism as a whole,such as imbalanced development,single tourism products,and serious commercialization.Rural tourism development is in a sub-healthy state.This article analyzes the existing problems of rural tourism in Lijiang,and combines the willingness of tourists to participate in the surrounding rural tourism,the new format of rural tourism development.Some new development ideas and methods are proposed.