“中国第一骑游小镇”体育旅游运营现状调查研究

Investigation on the Operation Status-quo of Sports Tourism in“The First Riding Tour Town in China”

通过文献资料法、实地考察法、专家访谈法及逻辑分析法等研究方法,对“中国第一骑游小镇”余庆县松烟镇的体育旅游运营现状进行调查分析,结果表明:遵义市松烟镇打造的“骑游小镇”体育旅游运营模式是成功的,是符合时代趋向的,这一骑游运营模式将松烟镇的旅游资源有效地整合起来,带动了当地经济与旅游业的发展,但存在体育旅游内容单一,营运模式开发创新不够,区域民族文化整合利用不多等问题。

Through the research methods of literature,field study,expert interview and logical analysis,this paper investigates and analyzes the operation status of sports tourism in Songyan town,Yuqing county,“the first riding tour town in China”.The results show that this operation mode is successful and in line with the trend of the times.This riding tour operation mode effectively integrates the tourism resources of Songyan town and drives the development of local economy and tourism,but there are some problems,such as the single content of sports tourism,the lack of innovation in the development of operation mode and the insufficient integration and utilization of regional ethnic culture.