“一带一路”倡议下跨境电子商务发展策略分析

Analysis on the Status of Cross-Border E-Commerce Development under the“the Belt and Road”Initiative

随着互联网技术的普及以及经济全球化发展的推进,跨境电子商务已经成为我国电子商务的重要组成部分。在“一带一路”倡议的推动下,我国跨境电子商务取得了较为显著的成就,并在短期内迅速开拓了广阔的国外市场。跨境电子商务蓬勃发展的同时,也不可避免地面临一些新的挑战。本文对“一带一路”倡议下我国跨境电子商务的发展现状进行了分析,指出当前“一带一路”倡议下我国跨境电子商务存在的问题,并提出了针对性的解决方案,以期为我国跨境电子商务充分发挥“一带一路”优势并持续健康发展提供意见和建议。

With the popularization of Internet technology and the development of economic globalization,cross-border e-commerce has become an important part of China’s e-commerce.Driven by the“the Belt and Road”initiative,China’s cross-border e-commerce has achieved remarkable achievements,and has rapidly opened up vast foreign markets in the short term.But while cross-border e-commerce is booming,it also inevitably faces some new challenges.Based on the previous research results,this paper analyzes the status of cross-border e-commerce development in China under the“the Belt and Road”initiative.Corresponding solutions have been proposed in order to provide some suggestions for China’s cross-border e-commerce to give full play to the advantages of the“the Belt and Road”,thereby promoting the sustainable and healthy development of cross-border e-commerce in China.