摘要
随着互联网技术的普及以及经济全球化发展的推进,跨境电子商务已经成为我国电子商务的重要组成部分。在“一带一路”倡议的推动下,我国跨境电子商务取得了较为显著的成就,并在短期内迅速开拓了广阔的国外市场。跨境电子商务蓬勃发展的同时,也不可避免地面临一些新的挑战。本文对“一带一路”倡议下我国跨境电子商务的发展现状进行了分析,指出当前“一带一路”倡议下我国跨境电子商务存在的问题,并提出了针对性的解决方案,以期为我国跨境电子商务充分发挥“一带一路”优势并持续健康发展提供意见和建议。
With the popularization of Internet technology and the development of economic globalization,cross-border e-commerce has become an important part of China’s e-commerce.Driven by the“the Belt and Road”initiative,China’s cross-border e-commerce has achieved remarkable achievements,and has rapidly opened up vast foreign markets in the short term.But while cross-border e-commerce is booming,it also inevitably faces some new challenges.Based on the previous research results,this paper analyzes the status of cross-border e-commerce development in China under the“the Belt and Road”initiative.Corresponding solutions have been proposed in order to provide some suggestions for China’s cross-border e-commerce to give full play to the advantages of the“the Belt and Road”,thereby promoting the sustainable and healthy development of cross-border e-commerce in China.
作者
木薇
李艺萌
MU Wei;LI Yimeng(School of Business,Suzhou University,Suzhou 234000)
出处
《吉林农业科技学院学报》
2020年第2期73-76,共4页
Journal of Jilin Agricultural Science and Technology University
基金
安徽省高等学校人文社会科学重点研究项目(SK2017A0463)
皖北中小企业与特色产业发展研究中心项目(2018kytd02)
2019年宿州学院教授(博士)项目(2019jb12)
安徽省高等学校人文社会科学重点研究项目(SK2017A0465)
宿州学院城乡一体化研究中心,宿州学院皖北中小企业与特色产业发展研究中心项目(2016ykf17)
安徽省高校人文社会科学重点研究基地项目(SK2018A0474)。
关键词
跨境电子商务
品牌创新
跨境物流
“一带一路”
cross-border e-commerce
brand innovation
cross-border logistics
“the Belt and Road”