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基于用户体验的中国扇文化推广类网站的设计研究--以“京扇子”品牌官方网站设计为例 被引量:2

BASED ON USER EXPERIENCE OF CHINESE FAN CULTURE PROMOTION WEBSITE RESEARCH--TAKE THE OFFICIAL WEBSITE DESIGN OF "BEIJING FAN" AS AN EXAMPLE
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摘要 以用户体验为核心,通过研究获取相关中国传统文化推广类网站的设计方法。通过研究目标用户行为,将人对扇物化的体验虚拟化;分析中国传统扇子的特点,将扇元素提取并符号化;以"京扇子"品牌网站设计为例,将用户体验作为核心,进行网站设计。设计出符合用户体验的京扇子品牌官方网站,并总结出设计方法。该研究可以为中国传统文化推广类网站设计提供参考。 With user experience as the core,through the research to obtain the design method of Chinese traditional culture promotion website.Through the study of user behavior,people’s experience of fan materialization is virtualized;Analyzes the characteristics of traditional Chinese fans,extracts and symbolizes the elements of fans;as an example of "Beijing fan" brand website design,taking user experience as the core,the website design is carried out.Design a fan’s website that conforms to the user experience,and summarize the design method.The conclusion can provide reference for the future design of Chinese traditional culture promotion websites.
作者 王昭 WANG ZHAO
出处 《设计》 2020年第7期28-31,共4页 Design
关键词 网页设计 元素再设计 用户体验 品牌 网络化 Web design Element redesign User experience Branding Networking
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