在设计学视域下的甲骨文字形特征与重构研究--以陈楠“再造·甲骨”十二生肖字为例

RESEARCH ON THE FONT FEATURES AND RECONSTRUCTION OF ORACLE IN THE KEN OF DESIGN--ILLUSTRATED BY THE EXAMPLE OF CHARACTERS OF TWELVE SYMBOLIC ANIMALS IN CHEN NAN’S "RECONSTRUCTION ORACLE "

基于设计学视域,寻找甲骨文文化的继承和传播路径。采用图表比较法分析十二生肖字在传统甲骨文和"再造·甲骨"造字原理中字形特征的差异。"再造"对甲骨文的字形设计,更符合现代人的审美且易于辨认。在此基础上开发的设计产品,运用互动及互联网媒介让甲骨文变得更有趣。甲骨文的传承要在保持传统字形特征的基础上,开发出符合受众审美、生活方式及使用习惯的设计产品,才能实现甲骨文文化的有效传播。

To ?nd the inheritance and transmission methods of Oracle culture based on the perspective of design. Graphical comparison method is used to analyze the differences in the features of the character forms of Chinese zodiac characters caused by formation principles of traditional Oracle and "reconstruction oracle". "Reconstruction" of Oracle’s character form design is more in line with the modern taste and easy to recognize. Design products developed on this basis make Oracle more interesting with the help of interaction and Internet media. The inheritance and transmission of Oracle culture can only be achieved if traditional character form features are maintained and newly-developed design products meet people’s taste,lifestyle,and usage habits.