农业园区中品牌符号的设计与呈现--以“王八三儿”农业园的活力更新设计为例

DESIGN AND PRESENTATION OF BRAND SYMBOLS IN AGRICULTURAL PARKS--TAKE THE VITALITY RENEWAL DESIGN OF THE "WANG BA SAN ER" AGRICULTURAL GARDEN AS AN EXAMPLE

实现园区品牌符号化、三产融合、增加产收、活力更新。运用形意提炼、抽象以及夸张的手法,兼顾地方情感、文化融合、大众认可度以及推广易行性等,打造品牌标识,并以符号形式物化到园区。实现园区品牌符号化,强化了品牌烙印、升华主题,提升了园区魅力。符号化能够提升园区魅力和吸引力,扩大园区影响,延伸产业渠道,提升盈利水平,带动周边区域发展。

Realize the symbolization of the park brand,realize the integration of the three industries in the park,increase production income,and renew vitality. Using the methods of abstraction,abstraction and exaggeration,taking into account local emotions,cultural integration,public recognition,and promotion ease,etc.,to create a brand identity,and materialized to the park in the form of symbols.The symbolization of the park’s brand was realized,the branding and sublimation themes were strengthened,and the charm of the park was enhanced.Symbolization can enhance the charm and attractiveness of the park,expand the in?uence of the park,extend industrial channels,improve profitability,and promote the development of surrounding areas.