“为腹不为目”在招贴中的应用

THE APPLICATION OF "PROVIDES FOR THE BELLY AND NOT THE EYE" IN THE POSTER

探讨道家纯粹朴素的思想"为腹不为目"对招贴设计的进步有何重要的价值和启示,以及应用到招贴中所具有的现实意义。道家的思想理论极富深度与辩证性,在中国艺术的各个类别中均产生过深远影响,通过对"为腹不为目"思想的深层次理解,分析该思想应用到招贴中的重要性。"为腹不为目"思想与西方相关理论思想进行对比,总结两者共通之处,再结合已有实例得出在招贴中的应用方法,为平面设计师更好地把握招贴设计提供参考。

This paper discusses the important value and inspiration of the pure and simple Taoist thought "Provides for the belly and not the eye" to the progress of poster design,and the practical signi?cance of its application in poster design. The Taoist thought theory is extremely deep and dialectical,which has produced profound in?uence in each category of Chinese art. Through the deep understanding of the thought of "Provides for the belly and not the eye",this paper analyzes the importance of the application of this thought in posters. The thought of "Provides for the belly and not the eye" is compared with the relevant western theoretical thoughts,and the common points of them are summarized. Combined with the existing examples,the application method in poster is obtained,which provides reference for graphic designers to better grasp poster design.