国产电视剧中非遗元素运用的传播学研究

Communication research on the elements of intangible cultural heritage in domestic teleplay

国产电视剧近几年经过业内人士的努力和相关部门的监管,在剧作质量、观众口碑等方面都取得了不俗的成绩,同时也开始尝试将非遗元素与剧情紧密结合。受众随着剧情的发展,自然而然地接收和接受了非遗的传播推广,这种传播方式,对剧作和非遗双方来说都是有益的尝试,通过非遗提升剧作的文化底蕴和文化内涵,通过剧作的传播提高非遗的推广范围和效果。但在实践中,剧作运用非遗元素的方式和准确程度,影响着两者双赢的局面是否能达成。

In recent years,the domestic teleplay has made extraordinary progress in the aspect of quality and mass reputation by the efforts of the insiders and the regulators.And it has begun to try to combine the elements of intangible cultural heritage with the plot.The audiences receive the information of the intangible cultural heritage from the development of the plot and accept it.This mode of transmission is beneficial for teleplay and intangible cultural heritage.The elements of intangible cultural heritage can be used to improve the connotation of the teleplay,and the teleplay to promote the intangible cultural heritage.However,whether the win-win can be achieved or not depends on the way the teleplays use the elements of intangible cultural heritage.