网约车场景中声誉和面孔可信度对女性信任判断的影响以及直觉性思维的调节作用

The influence of reputation and face trustworthiness on women’s trust judgment in car-hailing scene and the moderating effect of intuitive thinking

以58名女性为研究对象,用网约车场景来考察声誉和面孔可信度对其信任判断的影响,并探讨直觉性思维的调节作用。结果表明声誉和面孔可信度会影响女性在选乘网约车时的信任判断,她们更愿意信任声誉良好和面孔可信度高的司机;相比低直觉性思维女性而言,声誉对高直觉性思维女性的信任判断影响较小,而面孔可信度对高直觉女性的信任判断影响较大。

The present study(N = 58) investigated the influence of reputation and face trustworthiness on women’s trust judgment as well as the moderating effect of intuitive thinking by setting up the scene of car-hailing. The results showed that reputation and face trustworthiness could influence women’s trust judgment of car-hailing choices. In other words, they were more likely to trust drivers with good reputation and trustworthy face. Reputation had less influence on women’s trust judgment in high intuitive thinking group as compared to low intuitive thinking group, while face trustworthiness had more influence on trust judgment of women with high intuitive thinking.