期望落差如何影响了企业出口质量——基于中国微观企业数据的分析

How Does Aspiration Drop Affect the Export Quality of Enterprises?——An Empirical Research Based on the Chinese Micro-enterprise Data

以期望落差为切入点,从微观层面探讨决策者主观意愿因素对企业出口质量的影响,运用2000—2013年中国工业企业数据和海关数据对企业期望落差与企业出口质量的关系进行实证检验,结果表明,随着期望落差区间的变化,期望落差与出口质量之间整体上呈现倒U型关系,同时期望落差对出口质量的影响在企业间、地区间和产品间又存在显著的异质性;对影响机制的进一步研究发现,研发创新和中间投入品在期望落差作用于出口质量的过程中发挥了中介效应。研究结果可为提升我国企业出口质量以实现从出口大国向出口强国转变的战略目标提供有益启示。

This article,by making use of the aspiration drop as a starting point,attempts to explore the impact,at the micro level,of the subjective willingness factors on the part of the decision-makers on the export quality of enterprises.The authors,employing the data from the industrial enterprises and Customs offices in China during the 2000-2013 period,conduct an empirical test on the relationship between the aspiration drop of enterprises and their export quality.The results show that with the changes of the aspiration drop,there exists an inverted u-shaped relationship between the aspiration drop and the export quality concerned.At the same time,the impact of the former on the latter exhibits a significant heterogeneity among enterprises,regions and products.Further research on the impact mechanism indicates that R&D innovation and intermediate inputs exert an intermediary effect in the process of aspiration drop affecting export quality.Based on these findings,this article provides useful ideas for the improvement of the export quality in Chinese enterprises,so as to achieve the strategic goal of transforming the country from a‘major’exporter to a‘powerful’one.