株洲地区中医药认知及中医药科普需求调查分析

Investigation on the Cognition of Traditional Chinese Medicine and the Demand of Traditional Chinese Medicine Science Popularization in Zhuzhou Area

目的:分析株洲地区中医药认知及中医药科普需求调查情况。方法:以株洲地区25岁至60岁非集体居住的城市居民为主要调查对象,以网络问卷为调查工具,采用随机抽样的方法,通过QQ群、微信群、面对面扫码等途径下发问卷,共回收有效问卷220份。调查问卷共涉及8个方面问题,36个选项。结果:对中医药知识感兴趣的用户达到90.91%,会主动关注中医药知识的用户达到68.18%,同时也普遍认为中医药在治病防病上是有效的(86.36%)。但是看病过程中首选中医的用户仅为27.27%,不确定是否首选中医的达到50.00%。中医养生内容的支持度最高,达到了81.82%。其次人们对医药常识、中医药文化等常识性知识比较感兴趣,占比均达到70%以上,对传统保健功法等简单实用的知识支持度也达到了50.00%。而中医治未病(40.91%),常见中药材(36.36%)等专业性较强的知识支持度比较低。通过互联网新媒体开展科普宣传支持度最高(68.18%),其次是科普书籍和线下活动。结论:株洲地区人们对中医药信任度水平较低,存在“爱中医却不信中医”的情况,存在中医药科普内容获取渠道不畅,科普内容与人们实际需求不匹配等问题。

Objective:To analyze the cognition of traditional Chinese medicine and the demand of traditional Chinese medicine science popularization in Zhuzhou.Methods:Taking the urban residents aged 25~60 in Zhuzhou area as the main respondents,taking the Internet questionnaire as the survey tool,adopting the method of random sampling,sending the questionnaire through QQ group,wechat group,face-to-face scanning code and other ways,a total of 220 valid questionnaires were recovered.The questionnaire involves 8 questions and 36 options.Results:90.91%of the users were interested in TCM knowledge,68.18%of the users would take the initiative to pay attention to TCM knowledge.At the same time,it was generally believed that TCM was effective in treating and preventing diseases(86.36%).However,only 27.27%of the users prefer traditional Chinese medicine in the process of medical treatment,and 50.00%are uncertain whether they would prefer traditional Chinese medicine or not.The content of health preservation in traditional Chinese medicine has the highest degree of support,reaching 81.82%.Secondly,people are more interested in common sense knowledge such as medicine and traditional Chinese medicine culture,accounting for more than 70.00%of the total,and the support degree for simple and practical knowledge such as traditional health care methods also reaches 50.00%.However,the professional knowledge support of traditional Chinese medicine(40.91%)and common traditional Chinese medicine(36.36%)is relatively low.The support of science popularization through new Internet media is the highest(68.18%),followed by science popularization books and offline activities.Conclusion:People in Zhuzhou have a low level of trust in traditional Chinese medicine.They love traditional Chinese medicine but don't believe it.There are some problems such as poor access to popular science content of traditional Chinese medicine,mismatch between popular science content and people's actual needs.