基于大数据分析的营销稽查防窃电分析预警应用

Application of Big Data Analysis in Marketing Audit Anti-theft Analysis and Early Warning Application

电力企业传统稽查体系和稽查模式不能适应现有业务变化的问题,因此分析电力营销相关业务数据,提出依靠大数据、智能分析等信息化技术,建立营销稽查防窃电分析预警应用。该应用能解决营销业务数据分散、大数据分析能力不足、数据流和业务流不贯通的问题,解决电力营销专用分析工具缺乏的问题,并解决现有稽查体系不能精准支撑的问题。

The traditional audit system and audit model of electric power companies cannot adapt to the existing business changes.Analyze power marketing related business data,and propose to rely on big data,intelligent analysis and other information technology to establish marketing audit anti-theft analysis and early warning applications to solve marketing.The problems of decentralized business data,insufficient big data analysis capabilities,and incomplete data flow and business flow,solve the problem of lack of special analysis tools for power marketing,and solve the problem that the existing audit system cannot accurately support it.