大运河文化带骑行旅游者行为特征研究

A Study on the Behavioral Characteristics of Cycling Tourists in the Linear Cultural Belt of the Grand Canal

骑行是体验线性文化线路的方式之一,大运河是我国典型的线性文化线路。以大运河网络骑行游记为研究对象,采用内容分析法,尝试描述骑行旅游者的旅行动机、空间行为、旅游体验等旅游行为特征及规律,并找到其对大运河骑行的实践启示意义。研究表明,探访运河文化,体验中国南北风情是大运河旅游者的主要动机。大运河骑行旅游者沿路游览名城、古镇、古渡、古代水利设施、博物馆等历史文化古迹和景点,获得了“古老、自然、畅爽、美丽、独特、挑战”多维度的深刻体验。

Cycling is the best way to experience the linear cultural routes.The Grand Canal is a typical linear cultural route in China.Taking the Grand Canal network cycling travel notes as the research object,this paper attempts to describe the characteristics and rules of tourism behavior of cycling tourists such as tourism motivations,spatial behaviors and tourism experiences,etc.by adopting content analysis.The research shows that visiting the canal culture and experiencing the northern-southern customs of China are the main motives of the tourists.By visiting the historical and cultural sites and scenic spots along the road such as famous cities,ancient towns,ancient ferries,ancient water conservancy facilities and museums,the Grand Canal bikers can gain a profound multi-dimensional experience of antiquity,nature,smoothness,beauty,uniqueness and challenge.