皖南国际文化旅游示范区四大名山网络关注度时空特征分析

Analysis on the Space-time Characteristics of Network Attention of Four Famous Mountains in International Cultural Tourism Demonstration Zone of the Southern Anhui Province

以皖南国际文化旅游示范区四大名山为研究对象,基于百度指数平台2015年1月1日至2019年12月31日全国31省(自治区、直辖市)每日网络关注度数据,采用季节性集中指数、地理集中指数等指标和ArcGIS空间分析方法,对示范区四大名山网络关注度时空分布特征进行分析。结果表明:黄山网络关注度季节性差异最小,九华山、天柱山淡旺季波动较大,齐云山季节性差异呈逐年降低的良好态势;宗教活动与节庆是影响九华山、齐云山网络关注度月际差异的重要因素。对示范区四大名山关注度较高的区域集中在安徽、江苏、浙江、广东、上海等近距离省份和经济发达地区,低关注度区集中在海南省和西北地区。

Taking the four famous mountains in International Cultural Tourism Demonstration Zone of the Southern Anhui Province as the research object,based on the Baidu index platform from January 1,2015 to December 31,2019,the daily network attention data of 31 provinces(autonomous regions and municipalities directly under the Central Government)in China,the spatial and temporal distribution characteristics of network attention of the four famous mountains in the demonstration zone were analyzed by using seasonal concentration index,geographic concentration index and ArcGIS spatial analysis method.The results show that the seasonal differences of the network attention in Huangshan Mountain are the smallest,the fluctuations in Jiuhua Mountain and Tianzhu Mountain are relatively high during the off-peak season,and the seasonal differences of Qiyun Mountain are decreasing year by year;Religious activities and festivals are important factors influencing the monthly differences in the attention of Jiuhua Mountain and Qiyun Mountain.The regions with high attention to the four famous mountains in the demonstration area are concentrated in Anhui,Jiangsu,Zhejiang,Guangdong,Shanghai and other close provinces and economically developed regions,while the areas with low attention are concentrated in Hainan Province and Northwest China.