青岛城市形象传播现状及提升策略研究

Research on the Present Communication Situation and Promotion Strategies of Qingdao City Image

借助于传播学家拉斯韦尔的“5W”传播模式,着重从传播者、传播内容、传播媒介、受众及传播效果等五个要素探究青岛城市传播的现状,剖析青岛城市形象传播中存在的问题,并立足于现状及存在的问题,提出具有针对性的青岛城市形象传播提升的策略。

With the aid of Laswell’s 5W communication model,in this paper we make analysis on the present communication situation in Qingdao city from 5 key elements including communicators,communication contents,communication agents,target audience and communication effects.We try to dig up problems in city image communication,and raise some targeted promotion strategies based on the present situation and existing problems.